King Baby: For the Chosen Few05/15/2013
Sigmund Freud termed the phrase “King Baby” for individuals who believe the world revolved around them.
Nearsightedness in children04/01/2013
Dr. Jack Schaeffer explains new treatments available for preventing and slowing down nearsightedness.
Dr. Jack Schaeffer explains Ocular Nevus and how a comprehensive eye exam at Schaeffer Eye Center can detect, treat and prevent further damage to your eyes
Dr. Jack Schaeffer teaches us about keratoconus, an eye disease that affects the structure of the cornea. Dr. Jack Schaeffer talks about diagnosing and treating kerataconus from his Schaeffer Eye Center location in Hoover, Alabama on Daytime Alabama.
Dr. Jack Schaeffer talks with the head of Birmingham Fashion Week.02/18/2013
Medical vs Eye Insurance.01/28/2013
Glaucoma and how to prevent it.12/03/2012
Vitamins that improve eye health11/26/2012
Learn how certain vitamins can help prevent macular degeneration, dry eye, and more.
Varilux S Lenses11/19/2012
Eliminate distortion with this incredible breakthrough in eye glass lenses from Hoya Vision.
Flexible Spending Accounts11/12/2012
Purchase glasses, contacts or even stylish sunglasses with your Flexible Spending Account. Act fast before you lose it!
Jewelry and Eyewear10/04/2012
From King Baby to David Yurman, you can find more than just eyewear at Schaeffer Eye Center!
Emmanuel in the Salt Bennett09/26/2012
Emmanuel wanted a stylish frame that would also be sturdy and versatile for every purpose and field of vision. This Salt Bennett frame fit the bill. His Essilor Physio Enhanced lenses...
Temple in the L.A. Eyeworks Magpie09/21/2012
Check out Eyes on Style, featuring Temple! Temple is wearing the L.A. Eyeworks Magpie. She has a very strong prescription, but you would never know it in her...
Dry Eye Treatment09/17/2012
Jarvis Elder and living with Keratoconus09/12/2012
Treating MGD (Meibomian Gland Disease)09/10/2012
As many as 50% of eye patients age 60 and older may suffer from MGD (Meibomian Gland Disease)
Computer Eye Strain08/27/2012
Navigating Insurance Benefits08/20/2012
Kids and Contacts08/13/2012
With adult supervision, children can wear contacts. Join Dr. Schaeffer and Wendy from Daytime Alabama as they discuss the pro and cons of children wearing contacts.
Did you know, that children who spend more than 3 hours outside everyday are less likely to become near-sighted than children who stay inside?
Going back to school in style07/30/2012
Check out the coolest styles for children in this back to school special from Schaeffer Eye Center and Daytime Alabama.
Back to School07/23/2012
Camp Seale Harris07/16/2012
See how Camp Seale Harris is helping children with diabetes life healthier lives and learn how you can help.
Floaters and Retinal Detachment07/02/2012
Dr. Schaeffer and Wendy from Daytime Alabama talk about retinal detachment and floaters.
Dry Eye (Ocular Surface Disease)06/26/2012
Birmingham Ranks #4 in 2012 Eye Health Index06/20/2012
Comprehensive Eye Exam and Family History06/18/2012
Tom Ford now at Schaeffer Eye Center06/11/2012
Brad Pitt sports the Sama Eye Wear "Black Onyx" in Rose Gold with 18k Rose Gold Mirror Lenses!06/06/2012
Hang Ten with the Guys from SALT. Optics06/04/2012
Cartier - Jewelry for the Eyes05/28/2012
Summertime Contact Lense Wearers Guide05/21/2012
Schaeffer Eye Center Crawfish Boil 2012 Recap05/14/2012
FAQ ABOUT LASER VISION CORRECTION05/09/2012
Evolve Your Eyes - Science04/26/2012
Protection from the SUN(NBC13-Daytime Alabama)04/24/2012
Treatment Methods for Allergies04/09/2012
NBC13 - Daytime Alabama - Schaeffer Eye Center Crawfish Boil04/02/2012
A few facts about your eyes that you may or may not have known.
Hot New Looks on NBC1303/13/2012
Check out the hottest new styles at Schaeffer Eye Center! Dr. Schaeffer and Wendy from NBC13 take an in-depth look at the hottest new styles from Tom Ford, Cartier, Barton Perreira, and Sama
ViziOffice - The future of frame and lens selection03/06/2012
Wendy and Dr. Schaeffer talk about the custom fit you get with the ViziOffice.
Evolve Your Eyes 202/28/2012
Get great eye care and evolve you style with tips from Dr. Jack Schaeffer.
Super Bowl Ad02/27/2012
Learn how Dr. Schaeffer's Super Bowl Ad came together and about his new Evolve Your Eyes campaign.
A little change in vision during the day becomes a bigger change at night. Learn how you can improve your night vision and be a safer driver.
Kids and Nearsightedness12/12/2011
Meet up with Dr. Schaeffer and Alex C. Jones from Disney's "Kickin' It" as they discuss healthy activities for kids to prevent nearsightedness.
Senior Eye Care12/06/2011
Schaeffer Eye Center, Holiday Shopping11/28/2011
Get the hottest styles and the highest quality for loved ones this Christmas.
Schaeffer Eye Center, Toy Drive11/21/2011
Learn how you can help make a difference in the lives of tornado victims with this toy drive.
Schaeffer Eye Center, High Fashion11/08/2011
See the latest in high fashion frames from David Yurman, Chanel and more. Great frames for men, too!
Schaeffer Eye Center, Luxury Eyewear11/03/2011
The epitome of style: check out these sunglasses from Cartier and Fred.