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    • King Baby: For the Chosen Few

    05/15/2013
    Sigmund Freud termed the phrase “King Baby” for individuals who believe the world revolved around them.

    Nearsightedness in children

    04/01/2013
    Dr. Jack Schaeffer explains new treatments available for preventing and slowing down nearsightedness.

    Ocular Nevus

    03/19/2013
    Dr. Jack Schaeffer explains Ocular Nevus and how a comprehensive eye exam at Schaeffer Eye Center can detect, treat and prevent further damage to your eyes

    Keratoconus

    03/14/2013
    Dr. Jack Schaeffer teaches us about keratoconus, an eye disease that affects the structure of the cornea. Dr. Jack Schaeffer talks about diagnosing and treating kerataconus from his Schaeffer Eye Center location in Hoover, Alabama on Daytime Alabama.

    Dr. Jack Schaeffer talks with the head of Birmingham Fashion Week.

    02/18/2013


    Multi-Focal Contacts

    02/05/2013


    Medical vs Eye Insurance.

    01/28/2013


    Glaucoma and how to prevent it.

    12/03/2012


    Vitamins that improve eye health

    11/26/2012
    Learn how certain vitamins can help prevent macular degeneration, dry eye, and more.

    Varilux S Lenses

    11/19/2012
    Eliminate distortion with this incredible breakthrough in eye glass lenses from Hoya Vision.

    Flexible Spending Accounts

    11/12/2012
    Purchase glasses, contacts or even stylish sunglasses with your Flexible Spending Account. Act fast before you lose it!

    Jewelry and Eyewear

    10/04/2012
    From King Baby to David Yurman, you can find more than just eyewear at Schaeffer Eye Center!

    Emmanuel in the Salt Bennett

    09/26/2012
    Emmanuel wanted a stylish frame that would also be sturdy and versatile for every purpose and field of vision. This Salt Bennett frame fit the bill. His Essilor Physio Enhanced lenses...

    Plastics!

    09/24/2012


    Temple in the L.A. Eyeworks Magpie

    09/21/2012
    Check out Eyes on Style, featuring Temple! Temple is wearing the L.A. Eyeworks Magpie. She has a very strong prescription, but you would never know it in her...

    Dry Eye Treatment

    09/17/2012


    Jarvis Elder and living with Keratoconus

    09/12/2012


    Treating MGD (Meibomian Gland Disease)

    09/10/2012
    As many as 50% of eye patients age 60 and older may suffer from MGD (Meibomian Gland Disease)

    Allergies

    09/05/2012


    Computer Eye Strain

    08/27/2012


    Navigating Insurance Benefits

    08/20/2012


    Kids and Contacts

    08/13/2012
    With adult supervision, children can wear contacts. Join Dr. Schaeffer and Wendy from Daytime Alabama as they discuss the pro and cons of children wearing contacts.

    Sports Eyewear

    08/06/2012
    Did you know, that children who spend more than 3 hours outside everyday are less likely to become near-sighted than children who stay inside?

    Going back to school in style

    07/30/2012
    Check out the coolest styles for children in this back to school special from Schaeffer Eye Center and Daytime Alabama.

    Back to School

    07/23/2012


    Camp Seale Harris

    07/16/2012
    See how Camp Seale Harris is helping children with diabetes life healthier lives and learn how you can help.

    Sunglasses!

    07/09/2012


    Floaters and Retinal Detachment

    07/02/2012
    Dr. Schaeffer and Wendy from Daytime Alabama talk about retinal detachment and floaters.

    Dry Eye (Ocular Surface Disease)

    06/26/2012


    Birmingham Ranks #4 in 2012 Eye Health Index

    06/20/2012


    Comprehensive Eye Exam and Family History

    06/18/2012


    Tom Ford now at Schaeffer Eye Center

    06/11/2012


    Brad Pitt sports the Sama Eye Wear "Black Onyx" in Rose Gold with 18k Rose Gold Mirror Lenses!

    06/06/2012


    Hang Ten with the Guys from SALT. Optics

    06/04/2012


    Cartier - Jewelry for the Eyes

    05/28/2012


    Summertime Contact Lense Wearers Guide

    05/21/2012


    Schaeffer Eye Center Crawfish Boil 2012 Recap

    05/14/2012


    FAQ ABOUT LASER VISION CORRECTION

    05/09/2012


    Evolve Your Eyes - Science

    04/26/2012


    Protection from the SUN(NBC13-Daytime Alabama)

    04/24/2012


    Treatment Methods for Allergies

    04/09/2012


    NBC13 - Daytime Alabama - Schaeffer Eye Center Crawfish Boil

    04/02/2012


    Eye Facts

    03/20/2012
    A few facts about your eyes that you may or may not have known.

    Hot New Looks on NBC13

    03/13/2012
    Check out the hottest new styles at Schaeffer Eye Center! Dr. Schaeffer and Wendy from NBC13 take an in-depth look at the hottest new styles from Tom Ford, Cartier, Barton Perreira, and Sama

    ViziOffice - The future of frame and lens selection

    03/06/2012
    Wendy and Dr. Schaeffer talk about the custom fit you get with the ViziOffice.

    Evolve Your Eyes 2

    02/28/2012
    Get great eye care and evolve you style with tips from Dr. Jack Schaeffer.

    Super Bowl Ad

    02/27/2012
    Learn how Dr. Schaeffer's Super Bowl Ad came together and about his new Evolve Your Eyes campaign.

    Night Vision

    12/19/2011
    A little change in vision during the day becomes a bigger change at night. Learn how you can improve your night vision and be a safer driver.

    Kids and Nearsightedness

    12/12/2011
    Meet up with Dr. Schaeffer and Alex C. Jones from Disney's "Kickin' It" as they discuss healthy activities for kids to prevent nearsightedness.

    Senior Eye Care

    12/06/2011


    Schaeffer Eye Center, Holiday Shopping

    11/28/2011
    Get the hottest styles and the highest quality for loved ones this Christmas.

    Schaeffer Eye Center, Toy Drive

    11/21/2011
    Learn how you can help make a difference in the lives of tornado victims with this toy drive.

    Schaeffer Eye Center, High Fashion

    11/08/2011
    See the latest in high fashion frames from David Yurman, Chanel and more. Great frames for men, too!

    Schaeffer Eye Center, Luxury Eyewear

    11/03/2011
    The epitome of style: check out these sunglasses from Cartier and Fred.