Check out the latest Schaeffer Spot Below!
King Baby: For the Chosen Few
Sigmund Freud termed the phrase “King Baby” for individuals who believe the world revolved around them.
Nearsightedness in children
Dr. Jack Schaeffer explains new treatments available for preventing and slowing down nearsightedness.
Dr. Jack Schaeffer explains Ocular Nevus and how a comprehensive eye exam at Schaeffer Eye Center can detect, treat and prevent further damage to your eyes
Dr. Jack Schaeffer teaches us about keratoconus, an eye disease that affects the structure of the cornea. Dr. Jack Schaeffer talks about diagnosing and treating kerataconus from his Schaeffer Eye Center location in Hoover, Alabama on Daytime Alabama.
Dr. Jack Schaeffer talks with the head of Birmingham Fashion Week.
Medical vs Eye Insurance.
Glaucoma and how to prevent it.
Vitamins that improve eye health
Learn how certain vitamins can help prevent macular degeneration, dry eye, and more.
Varilux S Lenses
Eliminate distortion with this incredible breakthrough in eye glass lenses from Hoya Vision.
Flexible Spending Accounts
Purchase glasses, contacts or even stylish sunglasses with your Flexible Spending Account. Act fast before you lose it!
Jewelry and Eyewear
From King Baby to David Yurman, you can find more than just eyewear at Schaeffer Eye Center!
Dry Eye Treatment
Jarvis Elder and living with Keratoconus
Treating MGD (Meibomian Gland Disease)
As many as 50% of eye patients age 60 and older may suffer from MGD (Meibomian Gland Disease)
Computer Eye Strain
Navigating Insurance Benefits
Kids and Contacts
With adult supervision, children can wear contacts. Join Dr. Schaeffer and Wendy from Daytime Alabama as they discuss the pro and cons of children wearing contacts.
Did you know, that children who spend more than 3 hours outside everyday are less likely to become near-sighted than children who stay inside?
Going back to school in style
Check out the coolest styles for children in this back to school special from Schaeffer Eye Center and Daytime Alabama.
Back to School
Camp Seale Harris
See how Camp Seale Harris is helping children with diabetes life healthier lives and learn how you can help.
Floaters and Retinal Detachment
Dr. Schaeffer and Wendy from Daytime Alabama talk about retinal detachment and floaters.
Dry Eye (Ocular Surface Disease)
Dr. Schaeffer is selected as an Optometric Business Innovator for 2012 in the category of Influencer!
Birmingham Ranks #4 in 2012 Eye Health Index
Comprehensive Eye Exam and Family History
Lasik Servies now 40% off!
Tom Ford now at Schaeffer Eye Center
Hang Ten with the Guys from SALT. Optics
Cartier - Jewelry for the Eyes
Summertime Contact Lense Wearers Guide
Schaeffer Eye Center Crawfish Boil 2012 Recap
FAQ ABOUT LASER VISION CORRECTION
Evolve Your Eyes - Science
Protection from the SUN(NBC13-Daytime Alabama)
Treatment Methods for Allergies
NBC13 - Daytime Alabama - Schaeffer Eye Center Crawfish Boil
Hot New Looks on NBC13
Check out the hottest new styles at Schaeffer Eye Center! Dr. Schaeffer and Wendy from NBC13 take an in-depth look at the hottest new styles from Tom Ford, Cartier, Barton Perreira, and Sama
ViziOffice - The future of frame and lens selection
Wendy and Dr. Schaeffer talk about the custom fit you get with the ViziOffice.
Evolve Your Eyes 2
Get great eye care and evolve you style with tips from Dr. Jack Schaeffer.
Super Bowl Ad
Learn how Dr. Schaeffer's Super Bowl Ad came together and about his new Evolve Your Eyes campaign.
Big Communications Creates Schaeffer Eye Center's Bowl ad
You might have seen the unbranded advertisement on television -- the lights, lenses and models with new eye frames. The teaser has been running for the past week, with nothing but a three-word hint: "Evolve your eyes."
A little change in vision during the day becomes a bigger change at night. Learn how you can improve your night vision and be a safer driver.
Kids and Nearsightedness
Meet up with Dr. Schaeffer and Alex C. Jones from Disney's "Kickin' It" as they discuss healthy activities for kids to prevent nearsightedness.
Senior Eye Care
Schaeffer Eye Center, Holiday Shopping
Get the hottest styles and the highest quality for loved ones this Christmas.
Schaeffer Eye Center, Toy Drive
Learn how you can help make a difference in the lives of tornado victims with this toy drive.
Schaeffer Eye Center, High Fashion
See the latest in high fashion frames from David Yurman, Chanel and more. Great frames for men, too!
Schaeffer Eye Center, Luxury Eyewear
The epitome of style: check out these sunglasses from Cartier and Fred.
Schaeffer Eye Center, Salt
Schaeffer Eye Center, Party for Life Pt. 2
City of Birmingham Proclamation by Mayor William Bell
Dr. Schaeffer was presented the City of Birmingham Proclamation by Mayor
William Bell. Here is the video from the City Council! Congratulations and
thanks to Dr. Schaeffer for his continued work in our community!
Schaeffer Eye Center, Party for Life
Schaeffer Eye Center, Lasik
Schaeffer Eye Center, Diabetes
Schaeffer Eye Center, Glasses Fitting
Schaeffer Eye Center, Lens Choices
Schaeffer Eye Center, Water Tips
Schaeffer Eye Center, Latisse
Schaeffer Eye Center, Sidewalk Film Festival
Dr. Jack Schaeffer Co-Hosts
Our favorite, stylish doctor fills in while David is on vacation.
Meet Dr. Jack Schaeffer's Family
Dr. Schaeffer brings his two sweet grandchildren on the show!
Schaeffer Eye Center, Sama
David lets Dr. Jack Schaeffer take over as co-host to show off this stylish, high-quality line of eyewear.
Schaeffer Eye Center, Back to School Exam
How can you excel in class if you can't see the board? An eye exam is an important part of getting ready for school each year.
Schaeffer Eye Center, Back to School Frames
Tired of your children always breaking their glasses? These bendable frames are a great solution.
Schaeffer Eye Center, Rimless Glasses
Your eyewear doesn't have to make a bold statement to be high style. Check out these great rimless frames.
Schaeffer Eye Center, Kids and Contacts
At the pool or on the beach, here?s what you need to know about kids and contacts.
Alabama's 13: Shades for the Outdoor Athlete
Dr. Schaeffer talks about the use and importance of sunglasses for the outdoor athlete.
Alabama's 13: Summer Fashions
Dr. Schaeffer talks about the 2011 summer glasses and sunglasses. Check out the latest in sunglass fashion.
Alabama's 13: Macular Degeneration
Dr. Schaeffer talks about the warning signs and testing for Macular Degeneration.
Alabama's 13: RetroSpecs
Dr. Schaeffer talks about vintage eyewear, RetroSpecs.
Alabama's 13: Seasonal Allergies
Itchy eyes find relief with these tips from Dr. Schaeffer.
Alabama's 13: Summer and Contacts
Don't let the summer season ruin your eyes and contacts. Dr. Schaeffer talks about tips and other advise to avoid eye problems this summer.
Christmas Now Toy Drive
Christmas Now Toy Drive: The City of Birmingham and Schaeffer Eye Center are putting together a special event for the children that were effected by the tornadoes in late April. Hear how to help out and support this event!
Alabama's 13: 2011 Sunglasses
Dr. Schaeffer talks about the newest sunglasses for protection and style for this summer.
Alabama's 13: Camp Seale Harris
Dr. Schaeffer talks about Camp Seale Harris and how you can help with the campers.
Alabama 13's Daytime Alabama: L.A. Eyeworks
Popping colors and hip designs create this posh line of eyewear.
Alabama 13's Daytime Alabama: Breast Cancer Research
Pink Palace Casino night is coming up. Dr. Schaeffer talks about the importance of the special night.
Alabama 13's Daytime Alabama: Camp S.A.M.
Watch and learn how Schaeffer Eye Center and the Schaeffer Eye Center's Crawfish Boil gives back to Camp Smile-A-Mile.
Alabama 13's Daytime Alabama: 2011 Crawfish Boil
Dr. Schaeffer is set and ready for the 2011 Schaeffer Eye Center Crawfish Boil.
Alabama 13's Daytime Alabama: Casual Day
Dr. Schaeffer talks about Causal Day for United Cerebral Palsy.
Alabama 13's Daytime Alabama: Project Homeless Connect
This special event helps to provide medical, dental and vision care for Birmingham's homeless.
Alabama 13's Daytime Alabama: 2011 Honda Grand Prix
Dr. Schaeffer talks about the right accessory for the 2011 Honda Grand Prix.
Alabama 13's Daytime Alabama: Laser Vision
Dr. Schaeffer talks about if you're a candidate for laser vision and the importance of choosing the correct surgeon.
Alabama 13's Daytime Alabama: Itchy and Dry Eye
Dr. Schaeffer talks about the dry eye issues.
Alabama 13's Daytime Alabama: Glaucoma Testing
Dr. Schaeffer gives a simple test to prevent vision loss.
Daytime Alabama: Contact Lens Solution
Dr. Schaeffer talks about the importance of contact lens solutions.
Alabama 13's Daytime Alabama: SAMA
THe newest styles in eyewear by SAMA.
Alabama 13's Daytime Alabama: Concept store
Take a look into the new concept store at the Inverness office.
Alabama 13's Daytime Alabama: Dilation
Dr. Schaeffer talks about the importance of dilation.
Alabama 13's Daytime Alabama: Computer Glasses
Do you work in front of a computer? Check out the video to see if you need computer glasses.
Alabama 13's Daytime Alabama: Better Night Vision
Dr. Schaeffer talks about testing and high definition vision.
Alabama 13's Daytime Alabama: Schaeffer Vision
Dr. Schaeffer talks about helping families get the vision care they need.
Alabama 13's Daytime Alabama: Celebrity Looks
Dr. Schaeffer talks about what stars like Jay-Z, Kim Kardashian, and Robert Downey Jr. wear for their eye wear.
Alabama 13's Daytime Alabama: Serving the Community
Dr. Schaeffer discusses reaching out and serving the community.
Alabama 13's Daytime Alabama: New Eye Care News
Dr. Schaeffer discusses the newest topics from an industry conference.
Contact lenses can be a risk for amoebic infections
Boston Globe and Birmingham News
A second look Tired of those clunky eyeglasses? Surely contact lenses must be safer than laser surgery, right? Not necessarily so.
Media Link Radio Newsfeed Visions of Halloween Fun
(click here for audio file in .mp3 format or click here for .doc format)
Consumer Reports Sept 2006 Contact-Lens Safety
Dos and Don’ts for Preventing Infections
Forbes Magazine August 2006 Health Tip of the Week
Contact Solutions (.pdf format)
Wall Street Journal August 2006
Contact Lens Wearers Seek Solutions (.pdf format)
Pittsburg Post Gazette August 2006
Contact Lens Wearers Seek Solutions (.pdf format)
US News December 2006
Be Kind to Contacts
US News and World Report May 2007
Do You Wear Contact Lenses? Here's How You Can Avoid the Latest Eye Infection
Consumer Reports May 2007
7 safety tips for mascara wearers
Montgomery Advisor June 2007
Contact lens wearers should take steps to avoid infection